{"id":2779,"date":"2025-01-17T18:17:03","date_gmt":"2025-01-17T17:17:03","guid":{"rendered":"https:\/\/topcruiseplan.com\/?p=2779"},"modified":"2025-01-17T18:17:03","modified_gmt":"2025-01-17T17:17:03","slug":"rossy-de-palma-y-bibiana-fernandez-protagonizan-la-nueva-campana-de-costa-cruceros","status":"publish","type":"post","link":"https:\/\/topcruiseplan.com\/es\/rossy-de-palma-y-bibiana-fernandez-protagonizan-la-nueva-campana-de-costa-cruceros\/","title":{"rendered":"Rossy de Palma y Bibiana Fern\u00e1ndez protagonizan la nueva campa\u00f1a de Costa Cruceros"},"content":{"rendered":"<p>Costa Cruceros ha presentado su nueva campa\u00f1a internacional con dos rostros muy conocidos del cine espa\u00f1ol: Rossy de Palma y Bibiana Fern\u00e1ndez. La campa\u00f1a, que busca mostrar experiencias aut\u00e9nticas e inolvidables, ha sido desarrollada por la agencia creativa LePub en colaboraci\u00f3n con Starcom.<\/p>\n<p>El anuncio principal, que debut\u00f3 el 14 de enero en Telecinco, transporta a los espectadores a un viaje por el Mediterr\u00e1neo oriental y occidental, donde las actrices muestran momentos llenos de estilo, humor y espontaneidad. La campa\u00f1a se ha expandido a plataformas digitales y redes sociales, incluyendo Facebook, Instagram y TikTok.<\/p>\n<p><iframe title=\"Costa Cruceros Campaign 2025 - Live your Wonder - West Mediterranean 45&#039;&#039;\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/JGMkSfeaZaU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Como parte de la estrategia promocional, Costa Cruceros instalar\u00e1 una activaci\u00f3n especial en la Plaza de Callao de Madrid a partir del 27 de enero, donde se exhibir\u00e1n im\u00e1genes ic\u00f3nicas de la campa\u00f1a.<\/p>\n<p>Bajo el concepto \u00abMaravilla sin Esfuerzo\u00bb, la campa\u00f1a representa una evoluci\u00f3n en el posicionamiento de la marca, que anteriormente utilizaba la plataforma \u00abSin Palabras\u00bb. Las protagonistas disfrutan de experiencias \u00fanicas, desde catas de vino frente a los Faraglioni de Capri hasta fiestas en cubierta en Ibiza.<\/p>\n<p>Seg\u00fan Giovanna Loi, vicepresidenta de Marketing y Ventas Directas de Costa Cruceros, la elecci\u00f3n de estas actrices no es casual, ya que representan perfectamente los valores de autenticidad y espontaneidad de la marca.<\/p>\n<p>La campa\u00f1a, que inicia su recorrido en Espa\u00f1a, se expandir\u00e1 pr\u00f3ximamente a otros mercados del Mediterr\u00e1neo, siguiendo una estrategia &#8216;global-local&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Costa Cruceros ha presentado su nueva campa\u00f1a internacional con dos rostros muy conocidos del cine espa\u00f1ol: Rossy de Palma y Bibiana Fern\u00e1ndez. La campa\u00f1a, que busca mostrar experiencias aut\u00e9nticas e inolvidables, ha sido desarrollada por la agencia creativa LePub en colaboraci\u00f3n con Starcom. El anuncio principal, que debut\u00f3 el 14 de enero en Telecinco, transporta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[1093,1096,1101,1091,1089,1103,703,1102,203,1092,1105,1104,1097,1095,867,205,1094,528,1099,1090,1098,1100,472,437],"class_list":["post-2779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asociaciones","tag-activacion","tag-agencia-creativa","tag-autenticidad","tag-bibiana-fernandez","tag-campana-internacional","tag-catas-de-vino","tag-costa-cruceros","tag-espontaneidad","tag-eventos","tag-experiencias-autenticas","tag-faraglioni-de-capri","tag-ibiza","tag-lepub","tag-maravilla-sin-esfuerzo","tag-marketing","tag-mediterraneo","tag-plaza-de-callao","tag-promocion","tag-redes-sociales","tag-rossy-de-palma","tag-starcom","tag-telecinco","tag-turismo","tag-vacaciones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rossy de Palma y Bibiana Fern\u00e1ndez protagonizan la nueva campa\u00f1a de Costa Cruceros - Top Cruise Plan<\/title>\n<meta name=\"description\" content=\"Costa Cruceros lanza una nueva campa\u00f1a internacional protagonizada por las actrices Rossy de Palma y Bibiana Fern\u00e1ndez, dise\u00f1ada para ofrecer experiencias aut\u00e9nticas e inolvidables en el Mediterr\u00e1neo. 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