MSC Cruises is set to strengthen its partnership with Formula 1® by becoming the title sponsor of three major Grand Prix races during the 2025 World Championship season.
Announced in Geneva on January 2, 2025, the partnership will see MSC Cruises’ name featured in the Austrian Grand Prix (June 27-29), United States Grand Prix (October 17-19), and São Paulo Grand Prix (November 7-9). This marks the first time the cruise line’s brand will be incorporated into these iconic race titles, building upon their existing Global Partner status established in 2022.
Additionally, the MSC Group’s luxury brand, Explora Journeys, will make its presence felt at the Monaco Grand Prix in May 2025. Their newest vessel, EXPLORA II, will be strategically positioned in Monaco’s Port Hercule, serving as an exclusive venue for special events and providing premium accommodation for race attendees.
The collaboration highlights the growing synergy between Formula 1’s global appeal and the cruise industry’s expanding market presence.
