The Cruise Division of the MSC Group—comprised of MSC Cruises and luxury brand Explora Journeys—signed an extension of its collaboration agreement with Formula 1® through 2030 earlier this year. This alliance includes not only title sponsorship of three Grands Prix, but also brand visibility and hospitality activations at various circuits throughout the season. Both names, MSC Cruises and Explora Journeys, will be present at multiple races, reinforcing the group’s global positioning in the Formula 1 universe.
Schedule of Sponsored Grands Prix
- The FORMULA 1 MSC CRUISES GRAN PREMIO DE BARCELONA-CATALUNYA 2026 will take place from June 12-14 at the Circuit de Barcelona-Catalunya.
- The FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2026 will be held from October 23-25 at the Circuit of the Americas in Austin, Texas, known for its festive and modern atmosphere, as well as its notable elevation changes and entertainment zones.
- Finally, the FORMULA 1 MSC CRUISES GRANDE PRÊMIO DE SÃO PAULO 2026 will be contested from November 6-8 at the Autódromo José Carlos Pace (Interlagos), one of the most cherished events among fans and distinguished by its carnival-like atmosphere and variable conditions.
Formula 1: A Global Stage
Since its creation in 1950, Formula 1 has established itself as the most prestigious motorsport competition and one of the most widely followed sports series globally. The agreement with MSC Cruises and Explora Journeys highlights the synergy between cruise tourism and international sporting events, offering new opportunities for exposure and experience for followers of both sectors.