MSC Cruises has announced a new partnership with BWT Alpine Formula One Team, becoming their Premium Partner for 2025 and beyond.
The collaboration marks an expansion of MSC Cruises’ involvement in Formula One, where they already serve as a Global Partner. This strategic partnership is set to strengthen both organizations’ positions in their respective industries while adding to Alpine’s growing partnership portfolio.
The partnership will be prominently showcased on Alpine’s 2025 car, the A525, with its official unveiling scheduled for today, February 18 at London’s O2 Arena. This timing coincides with the F175 Launch event, marking a significant milestone for both brands.
The alliance between these industry leaders is built on shared operational values, with both organizations emphasizing the importance of collaboration, expertise, and precision teamwork. Both sectors require exceptional behind-the-scenes coordination and maintain high operational standards. The partnership highlights the common ground between luxury cruising and motorsport, where innovation and team collaboration are essential for delivering premium experiences and high-end performance.
Pierfrancesco Vago, Executive Chairman of MSC Cruises, emphasized the natural progression of their Formula 1 involvement, citing exceptional results from their existing relationship with the sport. Meanwhile, Flavio Briatore, Executive Advisor for BWT Alpine Formula One Team, expressed enthusiasm about the collaboration, highlighting the exciting synergies between motorsport and luxury cruising.
This partnership represents a unique convergence of two dynamic industries, promising to deliver innovative projects throughout the F1 season and beyond while combining the precision of motorsport with the luxury of cruise travel.
