MSC Cruises made history by airing its first-ever Super Bowl commercial during the big game on February 9, 2025. The 60-second spot, titled “Let’s Holiday,” showcased the cruise line’s upcoming flagship MSC World America, which is set to launch from Miami in April.
The commercial featured two iconic actors exploring MSC World America while engaging in playful banter about their onboard experiences. The campaign effectively highlights MSC Cruises’ unique value proposition: a distinctive blend of European style with American comfort.
Through this new brand campaign, MSC Cruises aims to reframe the traditional concept of vacationing, inviting travelers to embrace the more elevated experience of going on holiday.
