Princess Cruises Launches Zero-Alcohol Collection

January 8, 2025

Princess Cruises is set to expand the cruise beverage experience with the introduction of their new Amore Princess Zero Alcohol Collection, launching fleetwide in March 2024.

This initiative marks an industry first, establishing Princess Cruises as the first major cruise line to offer a dedicated non-alcoholic bar menu. The collection will feature 10-20 craft cocktails, developed through a collaboration with mixologists from the world’s top-ranked bar, Sips Barcelona, alongside Princess’s own mixology team and cocktail artist Rob Floyd.

The menu’s highlights include signature creations such as the refreshing Blake’s Breeze, made with Betty Buzz Sparkling Grapefruit, and Kylie Minogue’s award-winning non-alcoholic sparkling rosé. Guests can also enjoy sophisticated alternatives like the No-Jito Royale featuring Lyre’s spirits, and the exclusive 24K Margarita made with Almave non-alcoholic tequila.

These premium zero-proof beverages will be included in both Princess Plus and Princess Premier packages. The initiative reflects a growing trend toward mindful consumption while maintaining the sophisticated drinking experience traditionally associated with cruise vacations.

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